| Publications |
|---|
| Coffie, I. S., Tweneboah-Koduah, E. Y., Ocloo, E. C., Nkukpornu, A., & Kastner, A. N. A. (2024). Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana. International Review on Public and Nonprofit Marketing, 21(1), 177-196. |
| Amenuvor, F. E., Mensah, K., Nkukpornu, A., Boateng, H., Akasreku, F., & Owusu-Antwi, K. (2023). Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-11-2022-0501 |
| Akasreku, F., Mensah, K., Amenuvor, F. E., Adingo, S. A., & Nkukpornu, A. (2023). Brand Equity, Website Quality and M-Commerce Adoption: An Extended Tam Study in the Apparel Industry. Current Journal of Applied Science and Technology, 42(26), 17-37. DOI: 10.9734/CJAST/2023/v42i264188 |
| Coffie, S. I., Nkukpornu, A., Kankam, W. A. & Ocloo, E. C. (2022): Using Social Marketing to demystify the myths surrounding Covid-19 vaccination: The mediating role of important others. Social Marketing Quarterly. https://doi.org/10.1177/15245004221097802 |
| Twum, K. K., Kwakwa, P. A., Ofori, D., & Nkukpornu, A. (2021): The relationship between individual entrepreneurial orientation, network ties; and entrepreneurial intention of undergraduate students: implications on entrepreneurial education. Entrepreneurship Education, 1-28. https://doi.org/10.1007/s41959-021-00044-w |
| Tweneboah-Koduah, E. Y., Nkukpornu, A., & Odoom, R. (2018). Using the health belief model in social marketing for cholera prevention. International Journal of Behavioural and Healthcare Research, 6(3-4), 183-199. https://doi.org/10.1504/IJBHR.2018.101526 |
| Amegbe, H., Hanu, C., & Nkukpornu, A. (2018). A study on improving employees’ behaviour towards increasing students’ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya. Management Science Letters, 8(8), 819-834. DOI: 10.5267/j.msl.2018.6.005 |
| Nkukpornu, A., Nkukpornu, E., & Adom, K. (2025). Entrepreneurial Marketing Strategies: The Case of Ghanaian Artisans in Suame Magazine. In Marketing in Developing Nations (pp. 75-85). Routledge. |
| Nkukpornu, A., Nkukpornu, E., & Adom, K. (2025). Does Celebrity Endorsement Influence Voters' Choice of a Political Party? Ghanaian Political Marketing Perspective. In Marketing in Developing Nations (pp. 99-109). Routledge. |
| Nkukpornu, A., & Nkukpornu, E. (2024). Entrepreneurship Realities in the Light of COVID-19 in Ghana. In The Future of Entrepreneurship in Africa (pp. 11-22). Productivity Press. https://doi.org/10.4324/9781003302339 |
| Nkukpornu, A., Adom, K., Nkukpornu, E. (2023). Social Entrepreneurship in Focus: Evidence from Ghana. In: Hinson, R.E., Odame, D.A., Adae, E.K., Adom, K. (eds) Small Business and Entrepreneurial Development in Africa. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-37675-7_5 |
| Quaye, D. M., Nkukpornu, A., & Acheampong, G. (2018). Brokering: Africa’s Unique Brand of Entrepreneurship. In African Entrepreneurship (pp. 261-274). Palgrave Macmillan, Cham |
