Profile

Dr. Solomon Tawiah Yeboah is a Senior Lecturer and Head of the Department of Marketing Studies at Cape Coast Technical University. He holds a Ph.D. in Management with a specialization in Marketing from B.S. Abdur Rahman Crescent Institute of Science and Technology, Chennai, India. His research centers on startups' branding, digital marketing, consumer behaviour; entrepreneurship; human capital development; startup success factors. He also earned an MBA in Marketing from the University of Leicester, UK, and a BSc in Business Administration (Marketing) from the University of Ghana, Legon.

Solomon has professional certificates in IT Principles and MS Word from Impact International College, Reading, UK. As a Chartered Digital Marketing Consultant, Solomon holds a Professional Certificate in Digital Marketing Consultancy from ICSM-Ghana. His extensive research in Entrepreneurship and Marketing has been published in respected international journals.

Founder and Senior Consultant of Grodesol Group Limited, Solomon excels in management consulting, institutional linkages, international student recruitment, and facilitating scholarships, travels, and tourism. He has a proven track record in new venture creation, business planning, entrepreneurial marketing, customer satisfaction, service quality, and small business branding strategies. With strong skills in business planning, prospecting, and branding, Solomon's academic and professional expertise make him a valuable asset to both academia and the business world.

Academic Qualification

#	Qualifications
1	MBA Marketing
2	B.Sc. Business Administration, Marketing

Publications

Publications
Yeboah, S. T., Yasmeen, H., & Amoako, G. K. (2025). Impact of entrepreneurs' personal values, attitudes, and role perceptions on brand image formation: The moderating role of brand ambidexterity. International Journal of Economics, Commerce, and Management, 13(2). https://ijecm.co.uk/
Yeboah, S. T., Haider, Y., & Amoako, G. (2023). Buyer–seller interactions and customer satisfaction–the moderating role of COVID-19 protocols: a study of small apparel fashion enterprises in the regional shopping malls in Ghana. African Journal of Economic and Management Studies, Emerald, 14(3), 432-456,
Kumi, E., Yeboah, S. T., & Amoako, G. K. (2024). Entrepreneurial Strategies for Effective Stakeholder Management in Africa. In Stakeholder Management and Entrepreneurship in Africa, Routledge. (pp. 239-253).
Asamoah-Appiah, W., Kumi, E., & Yeboah, S. T. (2024). Toxic Workplace Environment Effect on Citizenship Behaviour and Engagement. African Journal of Applied Research, 10(2), 173-202.
Yeboah, S. T., Haider, Y., & Amoako, G. (2023). Entrepreneurs Personal Branding, Attitudes, and Startups Success Relationships: The Mediating Role of Earlier Start-up Intentions: A Study of Small Apparel-Fashion Enterprises in the Emerging Markets. International Journal of Business Excellence, Inderscience, DOI: 10.1504/IJBEX.2023.10059654.
Yeboah, S.T., Haider, Y., Amoako, G., and Anwana, E. O. (2023). Entrepreneurs' Communicative Competence and Brand Image Formation - The Mediating Role of Local Language Advertising: Examining Small-Apparel Fashion Enterprises in the Emerging Markets. International Journal of Business Excellence, Inderscience, DOI: 10.1504/IJBEX.2023.10060286.
Antwi, D. K., Yeboah, S. T., & Sarfo, B. (2023). Analyzing the performance of fishing technologies among marine artisanal fishers in the Central Region of Ghana, International Journal of Economics, Commerce and Management, Vol 11 (4), pp. 1-28.
Yeboah, S. T. (2022). Students in Entrepreneurship: A Case Study of Easy Bite Startup at a Technical University in Ghana. In Haider Y., Small Things Make Big Impact: The World of Higher Education, pp.80-100. Clever Fox Publishing.
Oppong, P. K., Yeboah, S. T., & Gyawu, A. (2020). Influence of Brand Awareness and Perceive Quality on Loyalty: The Mediating Role of Association in Traditional Medicine Market in Kumasi, Ghana. Information Management and Business Review, 12(2 (I), 1-11.
Horsu, E. N., & Yeboah, S. T. (2015). Influence of service quality on customer satisfaction: A study of minicab taxi services in Cape Coast, Ghana. International journal of economics, commerce and management, 3(5), 1451-1464.
Oppong, P. K., Yeboah, S. T., & Gyawu, A. (2020). Influence of brand awareness and perceive quality on loyalty: the mediating role of association in traditional medicine market in kumasi, Ghana. Information Management and Business Review, 12(2 (I)), 1-1
Nondzor, H. E., & Tawiah, Y. S. (2015). Consumer perception and prefernce of fast food: a study of tertiary students in Ghana. Science Journal of Business and Management, 3(1), 43-49.
Nondzor, H. E., Tawiah, Y. S., & Michael, A. (2015). Consumer knowledge, perception and preference of edible oil: Evidence from Ghana. Science Journal of Business and Management, 3(1), 17-23.
Yeboah, S.T., and Nondzor, H.E., (2015). Familiarity and usage of social media technology: An exploratory study of teachers in Ghana." Science Journal of Business and Management 8, no. 1 (2015): 50-59.
Yeboah, S. T., Gyawu, A., & Bampoe-Addy, R. (2015). Customer satisfaction on general customer service practices, core service drivers and customer service charter in the restaurant industry: a study of Ghanaians experience. International Journal of Economics, Commerce and Management, 3(7), 585-599.
Tawiah, Y. S., Nondzor, H. E., & Alhaji, A. (2014). Usage of WhatsApp and voice calls (phone call): Preference of polytechnic students in Ghana. Science Journal of business and Management, 2(4), 103-108.
Yeboah, S. T., & Horsu, E. N., (2015). Willingness to Participate In “Text-to-Win’’ SMS Mobile Initiatives by the Telecommunication Networks: A Study of Consumers in Ghana, International Journal of Economics, Commerce and Management United Kingdom Vol. III, Issue 5.

Awards & Grants

No staff awards or grants

Conferences Attended

Conference & Workshops
Understanding bibliometric Analysis for effective Research. Facilitator: Riya Sureka, Malaviya National Institute of Technology Jaipur, India. Organized by: Ghana communication Technology University, Accra, Ghana. Date: August 13, 2022.
Effective usage of systematic literature Review , Facilitator: Riya Sureka, Malaviya National Institute of Technology Jaipur, India. Organized: Ghana communication Technology University, Accra, Ghana. Date: October 30, 2022.

Positions Held

#	Position	Departmet
1	Head of Department (HOD)	did_001_020

Research Interests

Research Interest
Marketing Innovations, Startup Branding; Digital Marketing, Consumer Behaviour; Entrepreneurship; Human Capital Development; Startup Success Factors.